Guides
Plainspoken guides for adding accurate business details to your website. Each schema guide includes a fictional example you can adapt, installation steps and testing links.
How to Get Your Local Business Recommended by ChatGPT
What assistants can read about a business, and the concrete steps that make public details clearer.
LocalBusiness Schema: A Copy-Paste Example for Restaurants and Cafés
A working JSON-LD example built from schema.org and Google's own documentation, plus the mistakes that make it useless.
Free Local Business Schema Generator
Enter your details and copy a JSON-LD block, built in your browser.
Hair Salon Schema: Copy-Paste JSON-LD Example
Hours, services and an example for salons.
Dentist Schema: Copy-Paste JSON-LD Example
A dental practice example with patient-facing details.
Plumber Schema: Copy-Paste JSON-LD Example
A service-area example without a public street address.
Law Firm Schema: Copy-Paste JSON-LD Example
An example for a firm, with notes on practice areas.
Clothing Store Schema: Copy-Paste JSON-LD Example
A shop example with in-store hours.
Day Spa Schema: Copy-Paste JSON-LD Example
A beauty business example with a medical-service caveat.
Gym Schema: Copy-Paste JSON-LD Example
A gym example with opening-hours advice.
Café and Bakery Schema: Copy-Paste JSON-LD Example
A bakery example and when to use CafeOrCoffeeShop.
Check my business, free for a one-page check of what nearby customers are told.