We checked 1,536 local business websites. 28% aren't labeled for AI assistants.
When someone asks Google, Siri or ChatGPT “which beauty & med spas are open near me?”, the answer depends on what those tools can read about each business. So we looked at the public websites of 1,536 independent businesses across 10 US cities and checked one thing that matters a lot: are the basics (what the business is, where it is, when it's open) labeled in the structured format that Google and AI assistants read?
By type of business
Share of each group's websites that don't label their business details (groups with at least 25 sites checked):
| Type of business | Sites checked | Not labeled | Share |
|---|---|---|---|
| Beauty & med spas | 50 | 21 | 42% |
| Cafés & coffee shops | 216 | 70 | 32% |
| Clothing stores | 50 | 16 | 32% |
| Hair salons | 77 | 21 | 27% |
| Bakeries | 55 | 15 | 27% |
| Restaurants | 722 | 179 | 25% |
| Tattoo studios | 29 | 7 | 24% |
| Gyms | 45 | 10 | 22% |
| Law offices | 64 | 11 | 17% |
| Dentists | 29 | 3 | 10% |
By city
| City | Sites checked | Not labeled | Share |
|---|---|---|---|
| Austin | 274 | 47 | 17% |
| Denver | 228 | 68 | 30% |
| Minneapolis | 217 | 77 | 35% |
| Portland | 211 | 95 | 45% |
| Columbus | 168 | 41 | 24% |
| Tampa | 136 | 14 | 10% |
| Nashville | 101 | 32 | 32% |
| Sacramento | 90 | 14 | 16% |
| Raleigh | 77 | 28 | 36% |
| San Antonio | 34 | 10 | 29% |
Two basics most sites get right
Only 35 of the 1,536 sites loaded without a secure connection (browsers mark those “Not secure”), and only 18 weren't set up for phones. Most independent businesses have done the website basics. The gap is the newer layer: labeling details so software can read them.
Why the labels matter
A person can read “Open Tue–Sun, 8 to 2” anywhere on a page. Software reads most reliably from structured data (schema.org), the same format Google documents for local businesses. Clear labels make a business easier to describe correctly. They don't guarantee a recommendation or a ranking. They remove a reason to be skipped or described wrongly.
Is your business one of the 28%?
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Check your site free Make the labels yourself (free tool)Method and limits
- Sample: independent businesses with a working website, found through OpenStreetMap in 10 US metro areas. Chains, franchises, parked or expired domains and unreachable sites are excluded. Businesses without a website aren't in the sample.
- Check: we fetched each homepage and parsed its JSON-LD and microdata for schema.org local-business types (LocalBusiness and its subtypes such as Restaurant, Dentist or HairSalon). A site counts as “labeled” if its homepage declares one.
- Limits: homepage only; a business may label details on another page, or keep accurate details on Google Business Profile and other listings. OpenStreetMap coverage varies by city, so city figures aren't a census. Figures are from checks run in September 2026.
- Use: you're welcome to quote these numbers with a link to this page.